If your a Home Builder in the Houston area, currently one of the fastest growing cities in America, you need an outstanding portfolio that will make you stand out from the hundreds of incredible Home Builders there are to choose from.   Traditionally, Home Builders would invest several thousands of dollars on the high-end costs of licensed ASID interior designers to come in and custom decorate a model home and use those photos for an online portfolio.  This has worked very well in the past to create a great online presentation as well as plentyof “eye candy” during model home tours, however, many Home Builders are trending towards a new more practical idea to decorating model homes and building a great portfolio.  Houston home builders such as DH Homes and SquareStone Homes have elected to hire home stagers to come in to decorate and acheive as beautiful of  a design plan as that of an interior designer but at a much lower cost.  Some of the differences between home stagers vs. interior designers:

  • Home stagers will decorate to make an appeal to a broader range of targeted buyers so that they are “merchandizing” the home while interior designers tend to lean more towards their own branding of design style customizing with high end draperies, furnishings and paint colors.
  • Many established home stagers have their own inventory of furnishings and acccessories they use allowing builders the flexibilty to “lease” the stage on a month to month basis, or not.    There are no long term commitments involved with the furnishings and accessories used to decorate the home.  The furnishings and accessories can be brought in, photographed by a professional photographer for a  portfolio and leased on a month to month basis for a small fee, if desired, for as long as desired.
  • When the home is sold, the home stager will pick up the stage and the next available model home can be staged with completely different furnishings and accessories.

It’s not very long before a vibrant and beautifully versitle portfolio is built at 25% or more of what it would traditionally cost!  There’s no expense of buying furniture or accessories.  There’s no long term commitment to leasing furniture and accessories.  The high cost of licensed interior designers is eliminated.  The Builder’s inventory can be moved much quicker and a beautiful portfolio is built to display on the website!  No wonder more and more Houston area builders are choosing Houston Home Stagers to decorate their model homes!  For more information on the cost to decorate vacant properties and model homes see our services page.